New Brand

The challenge was to create a new Brand Identity after the Start Up phase.


The steelmaking market believed in Steele, trusting and awarding new important international projects.

Steele was born as an innovative proposal in the management of specialized supplies in the steel industry.
The objective is to bring highly specialized suppliers into contact with clients structured through an ethical, solid and transparent model. Steele was born from the fusion of the terms “Steel”, steel in English, and “Seele”, soul in German. A neologism designed to inextricably link concrete reliability and nobility of spirit in the management of supplies in the steel industry, extendable to every business sector.

3D Render

The design and construction of steel rolling machines requires timescales and dimensions that do not allow the creation of photographic sets. The challenge was to create a product catalog starting from 3D design and creating realistic renderings.

New Headquarter.

Interior design of the new Headquarters divided into two macro sections: offices and production. Large office spaces designed for the well-being of employees, quality materials, natural light and sharing of spaces for the creation of new ideas.

Made in Steel 2023

Steele presents itself on the international market for the second time by participating in the 10th edition of Made in Steel with a stand of over 80mq. A large parallelepiped with an internal LED wall for sharing multimedia content, a lounge area and an exhibition area with projects created with 3D printers.
A turnkey project: stand design, supplier management, relationship management with the fair organization, presence during the 3 days of the fair as marketing manager.