Steele is born as an innovative proposal
to manage specialised supplies in the steel industry.
NAMING | LOGO | BRAND IMAGE | WEBSITE | SOCIAL NETWORK
NAMING
S
T
E
E
L
E
Steele combines the English word “Steel”, and “Seele”, which means soul in German.
An unconventional approach for a startup born to make a difference in the field of steelmaking.
Steele’s communication development faithfully follows the company’s business model by adopting unconventional tools, colors, images and formats for the reference sector.